Your last campaign, explained.
If a creator or event sponsorship did less than you hoped, send us what you have. We will tell you where it went wrong and whether the channel deserves another quarter. In confidence, at no charge.
For Bitcoin brands · The Post-Mortem
One blind quarter should not close a channel.
Why we do this
Bitcoin media reaches people who block most advertising and trust a small number of voices. Brands find that out, spend a quarter, see fewer sales than expected and leave. Most of them never learn why.
We have watched this from the inside, on our own campaigns and other people's. The cause is almost never the audience. It is usually a mismatch between where the product is sold and where the listeners live, or an offer nobody had a reason to act on, or a campaign that was working with nothing in place to show it.
Every brand that leaves after a bad quarter makes the channel smaller for everyone in it, our creators included. We would rather explain the failure than watch it repeat.
Whatever you have. Gaps are part of the diagnosis.
What to send
1
The spend
Which creators or events, the dates and the total, or a range if you prefer.
2
The offer
What the audience was asked to do, and what they got for doing it.
3
The result
What you measured and what it showed. If you measured nothing, say so. That is a finding too.
A written diagnosis within eight working days.
What you receive
Where it failed
Each of the five points a campaign is won or lost, from audience fit to who decides on renewal, marked with what we found.
What would have changed it
The specific changes, in order of the difference they would have made.
A plain verdict
Whether Bitcoin creators and events deserve another quarter of your budget, and on what terms. Sometimes the answer is no, and we will say so.
- Cost
- None.
- Standard
- Judged against the same 21 checks as the Pre-Flight.
- Confidence
- We never name the brands or creators involved, to anyone.
- Fairness
- We assess the campaign. We do not publish judgements on any creator, ours or anyone else's.