Know which creator sold what.
The seven rules we set up on every Satoshi Services campaign, published in full. Use them with our creators or anyone else's. Nothing to sign, nothing to pay.
For Bitcoin brands · The Attribution Kit
Bitcoiners remember. They rarely click.
Why clicks undercount this audience
This audience values its privacy. Many block trackers, listen on apps that pass no referral data, and type your address from memory a week after the episode. Click reports will show a fraction of what a creator drove.
The answer is to measure in ways that survive privacy tools: something the buyer types, and something the buyer tells you. A campaign measured this way can be renewed with confidence. One measured by clicks alone is usually cancelled for the wrong reason.
Set up before launch, not after the first report.
The seven rules
1
One code per creator
A code gives the listener a reason to act and gives you a record that no blocker can hide. Make it short, spoken easily and tied to the creator's name. Attach something worth having to it, such as a fee waived or a first month free.
Pattern: CREATORNAME21
2
One landing address per creator
A page at your domain with the creator's name in the path, in the language and currency of their audience. Easy to say aloud, easy to remember a week later.
Pattern: yourbrand.com/creatorname
3
One question after purchase
Ask every new customer where they first heard of you, with an open text box rather than a drop-down. People write the creator's name, the show or the event. It is the most honest attribution you will get from this audience.
Wording: "Where did you first hear about us?"
4
A baseline before launch
Record four weeks of sign-ups and first purchases by country before the first episode airs. Without it, any rise after launch is a guess.
5
Agree what counts as a conversion
A sign-up, a completed verification, a first purchase, a first recurring purchase or a first loan. Pick one as the measure of success before launch and write it down. Disagreement after the fact ends more campaigns than poor results do.
6
Review at 30, 60 and 90 days
Book the three reviews before launch. At each, compare code uses, landing visits and survey answers against the baseline. Judge the campaign at 90 days; adjust it at 30 and 60.
7
Share the numbers with the creator
Creators who see results change how they talk about a product, and usually for the better. A creator kept in the dark reads the same script for three months.
The review sheet and survey wording, ready to use.
The template pack
Tell us where to send it. If you would like the rules applied to a campaign you are planning, the Pre-Flight covers that, or book Fifteen minutes.